I’m rebranding St. Edward’s University Athletics, focusing on the integration of photography as a central element in the new visual identity. This rebranding process is not just about updating logos; it’s about creating a cohesive and authentic visual identity that resonates with current students, prospective athletes, and the broader community.
I’m rebranding St. Edward’s University Athletics, focusing on the integration of photography as a central element in the new visual identity. This rebranding process is not just about updating logos; it’s about creating a cohesive and authentic visual identity that resonates with current students, prospective athletes, and the broader community.
I’m rebranding St. Edward’s University Athletics, focusing on the integration of photography as a central element in the new visual identity. This rebranding process is not just about updating logos; it’s about creating a cohesive and authentic visual identity that resonates with current students, prospective athletes, and the broader community.
The new identity will showcase unity through color, typography, and the addition of key design elements that will help future designers maintain the story of St. Edward’s Athletics.
The new identity will showcase unity through color, typography, and the addition of key design elements that will help future designers maintain the story of St. Edward’s Athletics.
The new identity will showcase unity through color, typography, and the addition of key design elements that will help future designers maintain the story of St. Edward’s Athletics.
A New Era: Rebranding St. Edward’s University Athletics
A New Era: Rebranding St. Edward’s University Athletics
A New Era: Rebranding St. Edward’s University Athletics
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Maria-Jose Gonzalez Lacayo
Maria-Jose Gonzalez Lacayo
Maria-Jose Gonzalez Lacayo
Graphic Design
Photography
Graphic Design
Photography
Graphic Design
Photography
Designed by
Designed by
Designed by
I’m from San Jose, Costa Rica, where Latino culture and passion have always influenced me. My love for art and storytelling led me to photography, which I discovered while volunteering for St. Edward’s baseball team. I later added a photography major and focused on sports photography and design. I’ve worked with MLS teams like Inter Miami and Austin FC, covered Copa America, and photographed NCAA Dii sports. After graduation, I hope to stay in the sports industry, capturing stories through photography and design.
I’m from San Jose, Costa Rica, where Latino culture and passion have always influenced me. My love for art and storytelling led me to photography, which I discovered while volunteering for St. Edward’s baseball team. I later added a photography major and focused on sports photography and design. I’ve worked with MLS teams like Inter Miami and Austin FC, covered Copa America, and photographed NCAA Dii sports. After graduation, I hope to stay in the sports industry, capturing stories through photography and design.
I’m from San Jose, Costa Rica, where Latino culture and passion have always influenced me. My love for art and storytelling led me to photography, which I discovered while volunteering for St. Edward’s baseball team. I later added a photography major and focused on sports photography and design.
I’ve worked with MLS teams like Inter Miami and Austin FC, covered Copa America, and photographed NCAA Dii sports. After graduation, I hope to stay in the sports industry, capturing stories through photography and design.